Why Are We Merging

Crux has been very successful over the past 4 years. We are really proud of the firm we have built with an incredible team, a national award winning brand and an awesome client base. However, we've been a victim of our own success - we've grown fast and we're reaching a ceiling with our capacity and capabilities.

We viewed Malloch McClean as one of the most progressive and successful firms in New Zealand. They've won back-to-back Xero Awards across several categories, they're presenting at industry events as thoughtleaders and they're even coaching groups of other accounting firms.

So naturally, we were attracted to the expertise and capabilities they bring to the table. But more importantly, when we sat down and talked with them, we felt there was a strong connection with aligned values and purpose.

Ultimately, we realised that together we could deliver more for our clients and our team than we could as separate firms. It's a clear 1+1=5 situation. So, whilst it's sad to say goodbye to the Crux brand, we're confident we're making the right decision for our clients, team and stakeholders

Merger FAQ Videos

We’ve put together some explainer videos to answer some of the questions you may have about the merger.